Tides Case Essay Example for Free

Tides Case Essay 1)why the east cost has one high and one low tide a day but other parts of the world have two per day? The most common type of tide around the world is the semi-diurnal type; this consists of two high and two low tides per day. Semi-diurnal tides occur when water is not uniformly raised; this may be due to ocean currents, tributary rivers and other out and in flowing systems. This results in water sloshing around, making the tide phases twice per day. The coast off Florida however, has a diurnal type of tide, having only one low and one high tide per day. Diurnal tides occur when water is relatively trapped, resulting in a uniform movement resonating from the center which follows the lunar phases. 2) How is it we are experiencing GLOBAL WARMING LA NINA? I am confused how both can exist at the same time. The world’s temperature is increasing due to global warming. La Nià ±a is brought upon by the abnormal cooling of the pacific Ocean. How can this two phenomena coexist? The Earth’s temperature is regulated by wind and ocean currents, evenly distributing the Earth’s heat. The increase in the Earth’s temperature is an added strain to this system, implying that the currents need to distribute more heat. In distributing this heat, some areas become abnormally cool while other become abnormally hot. Whaen the abnormally cool area falls upon the Pacific Ocean, La Nià ±a then occurs. 3)Is gravity the only cause of a wave change in shape at the shoreline? Gravity plays an important part in determining what shape a wave takes as it approaches the shore. However, strong winds that hit the wave can also mould it, either making it roll, or making its top crumble altogether. Additional, the tide in effect near the shore can define how high a wave is when approaching. Source: Calvert J.B. (2003) Tidal Observations Retrieved April 12 2007 from http://www.du.edu/~jcalvert/geol/tides.htm#Gulf

The Influence of Malcolm X on United States History Essay -- Racial Is

There have been many people throughout United States History who have greatly influenced the nation, including Malcolm X. Malcolm X both positively and negatively affected American society. He is regarded as one of the greatest and most influential African Americans in history, while being a tremendous public speaker and human rights activist, specifically advocating for the rights of African Americans. However, numerous individuals view him as controversial figure due to the widespread portrayal of Malcolm X as a violent and racist character often considered to be the opposite of Martin Luther King, Jr. Overall, it is clear that Malcolm X is one of the most significant people in United States history because of his various positive and negative influences on American culture. Malcolm Little was born on 19 May 1925 in Omaha, Nebraska, but grew up in Lansing, Michigan (Malcolm, 2003). Malcolm attended school in Lansing, but dropped out in the eighth grade after one of his teachers told him that he should become a carpenter instead of a lawyer. His childhood can be seen as quite tragic for several reasons. First, he watched his house burn down at the hands of white supremacists, the Ku Klux Klan. Then, two years later, his father was murdered, and subsequently, his mother was placed in a mental institution. Later, only in his early teens, Malcolm moved to Boston to live with his half-sister. There, he became involved in criminal activities. Known as â€Å"Detroit Red,† for his hair’s reddish tinge, he developed into a street hustler, drug dealer, and leader of a gang of thieves (Mamiya, 1). Consequently, in 1946, he went to prison for burglary (Malcolm, 2003). It is due to this criminal nature, in his early life, that some i... ...sively demand change (Ferran, 1992). Unfortunately, many individuals find him to be controversial and his methods to be extreme. Nevertheless, he fought for equality of African Americans and stood for what he believed becoming one of the most significant characters in American history. Works Cited Brazil, Georgia and Barbara Reed. â€Å"X, Malcolm†. Volume Library. Southwestern. Nashville, TN. 2004. Ferran, Christine. "X, Malcolm 1925-1965." Contemporary Black Biography. 1992. Encyclopedia.com. 14 Feb. 2011. â€Å"Malcolm X.† Britannica. 15th Edition. 2003 Mamaiya, Lawrence A. "Malcolm X Biography." Biography.com. 2010. Web. 15 Feb. 2011. . McGill, Sarah Ann. â€Å"Malcolm X.† EBSCO. Broadalbin-Perth High School Library Broadalbin, New York. 16 Feb. 2011. .

Case Study the Virgin Group Essay

PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an â€Å"endorsement brand that could not always offer real expertise to the businesses which it is associated†. So the real question is â€Å"Can The Virgin Group be good/successful in every business it gets into?† â€Å"Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product lines of the Virgin Brand? Would that influence this customer to never try again another line of this brand? Some commentators have found a big risk with Virgin’s approach stating that: â€Å"The greatest threat is that Virgin Brand may become associated with failure†. Can that be possible? * Richard Branson’s is associated with the Virgin Brand, this sure has been the key to the success of this company, but can also his image fire back toward the Virgin brand if he g ains a bad reputation? What can be the consequences? FACTS: Organizational: * The Virgin Group is one of the UK’s largest private companies. (S) * The Virgin Group included in 2006, 63 businesses such as airlines, health clubs, music stores and trains. Also included Virgin Galactic which promises to take passengers into the sub-orbital space. (S) * The personal image and personality of Richard Branson, the founder of the Group is highly bound up with those of the company. (S ,W) * Branson announced in 2006 his plans to invest $3bn in renewable energy. (S) * Virgin’s partnership with cable company NTL, undertook an expansion into media challenging publicy the way NewsCorp operated in the UK and the effects on British democracy. (S ,W) * Virgin was founded in 1970 as a mail order record business and developed as a private company in music publishing and retailing. (S) * In 1986, Virgin was floated on the stock exchange with a turnover of 362.5 million (Euros). (S) * Branson decided to take the business back into private ownership and the shares were bought back at the original price offer, when the price of the shares began to fall and because of the pressure to create short-term profit. (S ,W) * Virgin’s expansion had often been through joint ventures whereby Virgin provided the brand and its partner provided the majority of the capital. I.e.: For cosmetics and clothing Virgin provided 1,000 (pounds), while its partner Victory Corporation 20m (pounds). (S) * Built business with Virgin Mobile, by forming partnerships with existing wireless operators to sell services under the Virgin brand name. The carrier competences lay in network management. Virgin set out to differentiate itself by offering innovative services. (S) * Virgin has been described as a â€Å"keiretsu† organisation. A structure of loosely linked, autonomous units by self-managed teams that use a common brand name. (S ,W) * Virgin Atlantic, which is owned in 49% by Singapore Airways is one of businesses Branson will never sell, despite of the cyclical nature of this business. He included airline businesses such as Virgin Express (European), Virgin Blue (Australia) and Virgin Nigeria in the group. (S) * Branson has reported about withdrawing from the business which more or less can run by itself now, hoping that his son Sam might become more a of Virgin figurehead. At the same time he launched his initiatives in media and fuel. (W) Environmental: * Branson’s public image and special appearances has contributed to the definition and recognisability of the brand. (O) * Virgin is putting up the Capital for Virgin Fuels and is using the brand to attract the attention to the issues and possibilities that the technology offers. (Different from the other business) (O) * In 2005 announced the establishment of a â€Å"quadruple play† media company providing television, broadband, fixed-lined and mobile communications through the merger of Branson’s UK mobile interests with UK’s two cable companies. (O) * Branson describes Virgin as â€Å"a branded venture capital house†. There was no â€Å"group† as such; Virgin was described as a family rather than a hierarchy. (O) * In 2006 Branson explained the basis upon which he considers opportunities: be global in scope, enhance the brand, be worth doing and have an expectation of a reasonable return on investment. (O) * Branson’s engagement with â€Å"greener† fuels has created a debate on measures to reduce carbon emissions from airplanes. (O) * The public flotation of individual businesses rather than the group as a whole has become an intrinsic part of the â€Å"juggling† of finances that underpins Virgin’s expansion. (T) * Virgin argues that its brand research indicated that people who have had a bad experience will blame that particular Virgin company or product but will be willing to use another Virgin product or service due to the very diversity of the brand. (O , T) * In 2000 Strategic Rail Authority Review voted Virgin Rail on 23rd and 24th place among 25 railway operators what had a great negative impact on Virgin Group overall reputation. (T) Values & Aspirations: * The Virgin name was associated with words such as â€Å"fun†, â€Å"innovative†, â€Å"daring† and â€Å"successful†. It was chosen representing the idea of the company being a virgin in every business it entered. (1) * Establish The Virgin Brand as a major global name. (2) * Virgin won an award for the best wireless operator in the UK. (4) * Branson saw Virgin adding value in the three main ways, aside from the brand: Public relations and marketing skills, its experience with Greenfield start-ups; and Virgin’s understanding of the opportunities presented by â€Å"institutionalized† markets. (3) * Each company is â€Å"ring-fenced†, so no company had no rights over the assets of another; providing not only financial protection, but also to a business ethic aspect. (5) * The increasing conformity between personal interest and business activities could be discerned in the establishment of Virgin Fuels. Branson has stated that by using non-oil-based fuels a Second Gulf War can be prevented. (7) * The line between personal conviction and business interests is everyday more thin. (6) KEY ASSUMPTIONS: * Branson’s taste for his brands of business remains undimmed so will surely continue this way. He has grown his business using the Unrelated Diversification Strategy, which is based in entering new businesses sectors outside the core activities; such as travel, telecommunications, trains, cosmetics. * He will continue investing in â€Å"Green companies† producing ethanol and cellulosic ethanol fuels in competition with the oil industry. He has already started to Go Green, so surely all his companies will follow this new eco-friendly trend. * Branson’s son may be taking the lead of the company in the future. His statements toward leaving the company in the future and let his son take the lead may be to prepare his entire workforce for this moment. * Even though the Virgin Brand is powerful, Branson’s image is strongly related to the company, so if he decides to go, will the next person in charge be able to maintain the same cultural organisation that has identified this company till now? * To be part of the World history, by becoming the most powerful Brand and Company, not only of the UK, but also Europe and make many other businesses in other Continents. * Become a leader of non-oil industry. His high investment in this area confirms his seriousness about this issue. * Continue investing on more R&D in new and innovative technologies in order to expand the company’s position in entertainment and telecommunications market. He is already the leader in the mobile service due to correct strategy and implementation. * Virgin Galactic may become the leading company to send humans to space, making this company be part of the Humankind History. SOLUTIONS: * So far Branson’s strategy has leaded him to success. He must continue making new alliances and also to strengthen the ones that have been made so far. The strategy used by the Virgin Group, based on Unrelated Diversification has been the key element of success of the company. This strategy has created a unique culture and corporate structure needed to build a strong competitive advantage. * The investment of new R&D technologies may make the difference for this company’s future. It has the potential to become a Giant in the IT area. * Continue gaining competitive advantage over the market by identifying themselves as the fun, playful and innovative company they have been so far. This marketing campaign has helped Virgin Brand to gain loyal customers. * Expand the Virgin Brand into new continents. Select another target markets in the Asian and African continents where surely can form alliances with local markets and gain competitive advantage by the strong growth potential.

The Great Gatsby by F.Scott Fitzgerald. Essay - 1313 Words

The Great Gatsby by F.Scott Fitzgerald. F. Scott Fitzgerald aims to show that the myth of the American dream is fading away. The American values of brotherhood and peace have been eradicated and replaced with ideas of immediate prosperity and wealth. Fitzgerald feels that the dream is no longer experienced and that the dream has been perverted with greed and malice. The Great Gatsby parallels the dreams of America with the dream of Jay Gatsby in order to show the fallacies that lie in both of them. Fitzgerald reveals that both dreams are complete illusions. Those who follow the dream are manipulated into believing that they lead to true happiness when in fact they are lead to their demise. Throughout the novel, Fitzgerald†¦show more content†¦You [Daisy Buchanan] always have a green light that burns all night at the end of your dock. The idea of Gatsbys love for Daisy is perpetually indicated through the use of the color green. Gatsbys entire life had a sole purpose which was to obtain Daisy and to have his love returned. Gatsbys desire and love had hypnotized him into believing an illusion of Daisy that he had concocted in his mind, in which she was portrayed as innocent, virginal, and loving person which was far from reality. There must have been momentsà ¢Ã¢â€š ¬Ã‚ ¦when Daisy tumbled short of his dreams - not through her own fault but because of the colossal vitality of his illusion. In order to reach the light, Gatsby had to acquire a respected position in society and also he had to acquire money in order to satisfy Daisys shallowness and greed. Rich girls dont marry poor boys. Her [Daisy] voice is full of money. The color green is also open to represent the money and prosperity, which Gatsby has obtained over the years in order to finally reunite himself with Daisy and win her love, finally fulfilling his life-long agenda. Money rules the lives of all the characters in the story, and more importantly, Fitzgerald also shows money is the sole motivation for the American society during the 1920s. Throughout the novel Fitzgerald uses many other images or symbols. At first, it may seem very basic,Show MoreRelatedThe Great Gatsby by F.Scott Fitzgerald 1249 Words   |  5 PagesThe Great Gatsby-one of the most interesting books that describes American life and society in the 1920s.Novel was written by F. Scott Fitzgerald in 1925. Story primarily describes the young, mysterious millionaire Jay Gatsby and his passion for the beautiful Daisy Buchanan. Novel includes themes of idealism, resistance to change, social differences, American dream, Injustice, power, betrayal, Importance of money, careless, callousness. Scott Fitzgerald sets up his novel into separate social groupsRead MoreThe Great Gatsby by F.Scott Fitzgerald1280 Words   |  5 Pagesto showcase her innocence. When Nick meets Daisy in the beginning of the novel he notices her and Jordan Baker on the couch saying, â€Å"Daisy and Jordan lay upon an enormous couch, like silver idols weighing down their own white dresses†(122). While Gatsby does not represent purity because of his adulterous and illegal lifestyle, white represents purity because it is clean and unaltered. Daisy is again seen laying on the â€Å"enormous couch† waiting for something to occur. She acts like she cannot doRead MoreThe Great Gatsby by F.Scott Fitzgerald726 Words   |  3 PagesF. Scott Fitzgerald showcases characters illusions in the novel The Great Gatsby. Each of the characters gets wrapped up in the dream that they all wanted to live. The Great Gatsby is a novel about the American dream and the illusion is that one can be happy through wealth, power or fame. Gatsby, Myrtle, and George all had an illusion thinking they can live the american dream. Fitzgerald shows many illusions in the Great Gatsby. Throughout the novel Gatsby always wanted to be wealthy, thinking thatRead MoreThe Great Gatsby by F.Scott Fitzgerald559 Words   |  2 Pages Purity The Great Gatsby, a novel written in the 1920’s by F. Scott Fitzgerald, generates symbolism of characters through the use of simple diction to create a wild romance built on the past, deceit, mischief, and fraud of personality. Moreover, the setting and its different locations, signifies two distinct ways of life: East, old money, and West, new money. Although the locations are judged by material wealth, the people and their behavior are quite alike. Myrtle Wilson, Daisy Buchanan, purityRead MoreThe Great Gatsby by F.Scott Fitzgerald574 Words   |  2 PagesTake a look around you, and you will find a myriad of different colors in which you might not think much of, but in The Great Gatsby by F. Scott Fitzgerald colors represent different ideas. Fitzgerald utilizes symbolism in the colors of certain objects throughout the novel to reveal a deeper meanings and to enhance the reader’s experience. Fitzgerald introduces Gatsby while he is reaching his hand out to a green li ght across the bay; the color green stands for something unattainable yet desirableRead MoreThe Great Gatsby by F.Scott Fitzgerald768 Words   |  3 Pageswith your life and most importantly, yourself. In the fictitious novel, The Great Gatsby by F. Scott Fitzgerald, the characters who have money at their disposal are constantly looking for something else to fulfill their longing to have a meaningful life. Despite it’s problem-solving reputation, money isn’t what it’s chalked up to be, the characters with excessive money aren’t sincerely happy with their lives. Jay Gatsby, Tom Buchanan, Daisy Buchanan, and Jordan Baker and never satisfied with theirRead MoreThe Great Gatsby by F.Scott Fitzgerald1695 Words   |  7 Pagespeople and events, or even to be deliberately misleading the reader.† (Margree par. 1). The well-known novel The Great Gatsby by Scott Fitzgerald, introduces readers to a story where everything may not be necessarily true. The beau ty of this novel is that the readers actually get to decide what they want or do not want to believe. This is all due to Nick Carraway, the narrator of The Great Gatsby. Nick is prejudice and has various faults like dishonesty and being oblivious to himself. A character/narratorRead MoreThe Character of Daisy Buchanan in The Great Gatsby by F.Scott Fitzgerald928 Words   |  4 PagesThe Character of Daisy Buchanan in the novel - The Great Gatsby - by F.Scott Fitzgerald Daisy is The Great Gatsby’s most enigmatic, and perhaps most disappointing, character. Although Fitzgerald does much to make her a character worthy of Gatsby’s unlimited devotion, in the end she reveals herself for what she really is. Despite her beauty and charm, Daisy is merely a selfish, shallow, and in fact, hurtful, woman. Gatsby loves her (or at least the idea of her) with such vitality and determinationRead MoreFailure to Achieve the American Dream in The Great Gatsby by F.Scott Fitzgerald1020 Words   |  4 Pages Failure to Achieve the American Dream in The Great Gatsby The American dream is the idea that was presented through American literature. The Dreamer aspires to rise from rags to riches, while engrossing in such things as wealth, love on his way to the top and to West Egg. In 1920’s early settler’s rooted to the United States Declaration of Independence who demonstrates that â€Å"All men are equal†. The dream of a land that life can be better place that is richer and fuller for every man that givesRead MoreDepicting the Difference Between Reality and Illusion in ‘A Streetcar named Desire’ by Tennessee Williams and ‘The Great Gatsby’ by F.Scott Fitzgerald1740 Words   |  7 Pageswhich both texts portray individuals in the grip of dreams and illusions ‘A Streetcar named Desire’ by Tennessee Williams and ‘The Great Gatsby’ by F.Scott Fitzgerald both depict the conflict between reality and illusion centring on the desire to achieve the ‘American dream,’ which causes many characters in the texts to become engulfed in dreams and fantasy. Gatsby and Blanche are the protagonists of the texts not only due to their central role in the plots, but also that they are characters who